Prof. Sherief Khalifa, Vice Chancellor – Academic Affairs and Dean of the College of Pharmacy, participated on December 16, 2025 as a panelist in the national webinar titled:

“Student Recruitment, Retention, and Reputation in the UAE”

Hosted by Meritto MENA, the live session brings together prominent higher education leaders to explore how UAE institutions can better respond to rapidly evolving student expectations—particularly in how they communicate value, build a sense of belonging, and deliver meaningful learning experiences.

As the UAE’s higher education sector becomes more competitive, the webinar focused on real insights and practical strategies shaping the future of:

• Student recruitment
• Retention and engagement
• Institutional reputation and competitiveness

Prof. Sherief emphasized Dubai Medical University’s commitment to academic excellence, innovation, and student-centered learning. His contribution highlighted how institutions can refine their value propositions to better serve today’s learners and align with global standards.

This timely conversation provided actionable guidance for higher-education leaders shaping their strategies for the coming year.