{"id":17835,"date":"2025-11-15T11:45:46","date_gmt":"2025-11-15T11:45:46","guid":{"rendered":"https:\/\/dmu.ae\/home\/?post_type=blog_post&#038;p=17835"},"modified":"2025-11-20T11:49:13","modified_gmt":"2025-11-20T11:49:13","slug":"dubai-medical-universitys-integrative-medicine-society-wins-first-place-at-the-12th-volatile-oil-gallery-in-egypt","status":"publish","type":"blog_post","link":"https:\/\/dmu.ae\/home\/blog-post\/dubai-medical-universitys-integrative-medicine-society-wins-first-place-at-the-12th-volatile-oil-gallery-in-egypt\/","title":{"rendered":"Dubai Medical University\u2019s Integrative Medicine Society Wins First Place at the 12th Volatile Oil Gallery in Egypt"},"content":{"rendered":"\n<p align=\"justify\">Dubai Medical University\u2019s (DMU) Integrative Medicine Society (IMS) students won first place in \u201cThe Best Digital Marketing Competition\u201d during the 12th Volatile Oil Gallery held at the Pharmacognosy department, Faculty of Pharmacy, Ain Shams University, Cairo.<br><br>Competing against teams from ten leading universities across Egypt, the DMU students showcased an innovative AI-powered marketing campaign promoting two student-developed herbal products, EaseHer\u2122 and NeuraBoost, both conceptualized and formulated at DMU under the supervision of Dr. Naglaa Saad Ashmawy (IMS Academic Supervisor) and Eng. Hessa Lootah (IMS AI &amp; Innovation Supervisor).<br><br>EaseHer\u2122 is a natural aromatherapy blend designed to relieve menstrual discomfort using lavender, clary sage, marjoram, and peppermint essential oils, while NeuraBoost is a volatile oil-based focus mist made with rosemary, peppermint, and lemon essential oils to enhance concentration and counter \u201cAI brain fog.\u201d<br><br>The Volatile Oil Gallery is an annual scientific event organized by its Board under the supervision of Prof. Omayma Eldahshan, Founder and Head of the Pharmacognosy Department at Ain Shams University, provided a platform for showcasing student innovation and excellence in natural product research and marketing.<br><br>This achievement coincides with the official launch of the Integrative Medicine Society (IMS) at DMU, which unites students from all three colleges to explore the intersection of traditional medicine, modern medicine, sustainability, and AI.<br><br>With over 200 active members, IMS aims to deepen understanding of herbal and complementary medicine, including acupuncture, homeopathy, and Traditional Chinese Medicine (TCM), within a framework of scientific research and digital innovation.<br><br>\u201cThe Integrative Medicine Society reflects our students\u2019 commitment to innovation and holistic healthcare,\u201d commented Dr. Naglaa Saad, Integrative Medicine Department Head. \u201cWinning first place in an international competition so soon after the society\u2019s launch is a testament to our students\u2019 creativity, collaboration, and scientific excellence.\u201d added Prof. Sherief Khalifa, Vice Chancellor for Academic Affairs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"976\" height=\"781\" src=\"https:\/\/dmu.ae\/home\/wp-content\/uploads\/2025\/11\/dmu_imsegypt_nov25.jpg\" alt=\"\" class=\"wp-image-17831\" srcset=\"https:\/\/dmu.ae\/home\/wp-content\/uploads\/2025\/11\/dmu_imsegypt_nov25.jpg 976w, https:\/\/dmu.ae\/home\/wp-content\/uploads\/2025\/11\/dmu_imsegypt_nov25-300x240.jpg 300w, https:\/\/dmu.ae\/home\/wp-content\/uploads\/2025\/11\/dmu_imsegypt_nov25-768x615.jpg 768w, https:\/\/dmu.ae\/home\/wp-content\/uploads\/2025\/11\/dmu_imsegypt_nov25-530x424.jpg 530w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dubai Medical University\u2019s (DMU) Integrative Medicine Society (IMS) students won first place in \u201cThe Best Digital Marketing Competition\u201d during the 12th Volatile Oil Gallery held at the Pharmacognosy department, Faculty of Pharmacy, Ain Shams University, Cairo. Competing against teams from ten leading universities across Egypt, the DMU students showcased an innovative AI-powered marketing campaign promoting <\/p>\n","protected":false},"author":1,"featured_media":17832,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"blog-category":[55],"class_list":["post-17835","blog_post","type-blog_post","status-publish","has-post-thumbnail","hentry","blog-category-pharmacy"],"acf":[],"_links":{"self":[{"href":"https:\/\/dmu.ae\/home\/wp-json\/wp\/v2\/blog_post\/17835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dmu.ae\/home\/wp-json\/wp\/v2\/blog_post"}],"about":[{"href":"https:\/\/dmu.ae\/home\/wp-json\/wp\/v2\/types\/blog_post"}],"author":[{"embeddable":true,"href":"https:\/\/dmu.ae\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dmu.ae\/home\/wp-json\/wp\/v2\/comments?post=17835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dmu.ae\/home\/wp-json\/wp\/v2\/media\/17832"}],"wp:attachment":[{"href":"https:\/\/dmu.ae\/home\/wp-json\/wp\/v2\/media?parent=17835"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dmu.ae\/home\/wp-json\/wp\/v2\/tags?post=17835"},{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/dmu.ae\/home\/wp-json\/wp\/v2\/blog-category?post=17835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}